Visual Identity System

The Fletcher Visual Identity System(VIS) communicates Fletcher's personality and messaging. The document below brings together all the various elements of the system including marks, colors and typography.
Download the VIS

Style Guide

The Fletcher Style Guide communicates Fletcher's voice and tone. It provides information on grammar, editing, and web optimization.
Download the Guide

Logos

The Fletcher Logo and the Tufts-Fletcher Co-logo are the primary marks for Fletcher. The files for the logos are available for download below and are organized according to color-space and digital and print versions.
Download the Logos

Staff Business Cards

Business cards are available for order through Tufts Marketplace. Click the link to see an example of the business cards.

Student Business Cards

There are directions and logos for designing single-sided or double-sided business cards. The layouts give guidance on how to create cards with Fletcher branding while supporting the customization needed for Fletcher students' employment types and goals.
Download

Staff Name Tags

Staff name tags can be ordered by contacting Omar Cueto in the Administration & Business Operations Department.

Letterhead

Fletcher letterhead is available for direct order through Tufts Marketplace. Letterhead has recently been updated with the Tufts-Fletcher co-logo. You may continue to use the letterhead with the Fletcher logo until reorder.
Size: 8.5"x11"
File type: Microsoft Word
Download

Envelopes

There is a template for use with blank envelopes and one for envelopes that have already been printed with the Fletcher wordmark. To order envelopes with the Fletcher wordmark already printed, please contact Tufts Print Copy Services.
Size: 9.5"x4.125"
File type: Microsoft Word
Download

PowerPoint

The Fletcher PowerPoint has been revised to include the Fletcher-Tufts co-logo, a layout customized for the needs of the Fletcher community, and a more intuitive user experience.
Size: Widescreen and standard
File type: Microsoft Powerpoint
Download

Email Signature

Your Fletcher email signature must be created using the email client. An example and instructions are available below.
Download

Zoom Backgrounds

Zoom backgrounds use the Fletcher-Tufts co-logo and are available in orange, black, and white.
Download

Newsletters

These files are examples of digital newsletters created using Fletcher branding. Please use these examples as models for creating your digital newsletter.
Download

Folders

Folders with the Fletcher wordmark are available in orange, black, and white. To order folders please contact Tufts Print Copy Services. For examples, please click the link below.
Download

Notecards and Envelopes

Double-sided notecards and envelopes with the Fletcher wordmark are available for order at Tufts Print Copy Services. Examples are available at the link below.
Size: 7"x5"
Download

Reports

These templates include a cover and internal page with print and digital versions.
Size: 8.5"x11"
File type: Microsoft Word
Download

Shipping Labels

This template is for use with Avery 5168 Shipping Labels. The labels have been updated with the Tufts-Fletcher co-logo.
Size:
 ● 5"x3.5" label
    ■ 4 per 11"x8.5" sheet
File type: Microsoft WordDownload

Event Flyers

Below you will find a templates for the Fletcher Event Flyer. There are layouts for an event theme and 1—6 speakers.
Size: 8.5"x11"
File type: Microsoft PowerPoint
Download

Email Promotions

These files are examples of email marketing designs for promotions announcements. For assistance, please consult with your email service provider.
Size: 8.5"x11"
File type: Microsoft PowerPoint
Download

Monitor for Events

These templates have space for event details, QR codes, and layouts for 1—6 speakers.
Size: Widescreen
File type: Microsoft PowerPoint
Download

Print Invitations

These templates are for use with Avery 8315 Note Cards. There are templates for portrait and landscape orientations with cover and internal pages.
Size:
 ● 4.25"x5.5" portrait
    ■ 2 per 8.5"x11" sheet
 ● 5.5"x4.25" landscape
    ■ 2 per 11"x8.5" sheet
File type: Microsoft PowerPoint
Download

Print Event Program

There are templates for a program cover, order of events, order of events with two columns, and a speaker biography.
Size: 8.5"x11"
File type: Microsoft Word
Download

Lanyard/Clip Badges

The templates are for use with Avery 5392 ID Name Badges. There are two templates, one for blank sheets and a second for badges that have already been printed with the Fletcher wordmark. To order badges with the Fletcher wordmark, please contact Tufts Print Copy Services.
Size:
 ● 3"x4" landscape
    ■ 6 per 8.5"x11" sheet
File type: Microsoft Word
Download

Adhesive Name Badges

The templates are for use with Avery 5395 Adhesive Name Badges. There are two templates, one for blank sheets and a second for badges that have already been printed with the Fletcher wordmark. To order badges with the Fletcher wordmark, please contact Tufts Print Copy Services.
Size:
 ● 2.3"x3.375" landscape
    ■ 8 per 8.5"x11" sheet
File type: Microsoft Word
Download

Tent Cards

These templates are for use with Avery 5309 Large Embossed Tent Cards. The templates have space for a header and sub-header. There are two versions, one for blank sheets and a second for tent cards that have already been printed with the Fletcher wordmark. To order badges with the Fletcher wordmark, please contact Tufts Print Copy Services.
Size:
 ● 11"x3.5"
    ■ 1 per 11"x8.5" sheet
File type: Microsoft Word
Download

Place Cards

These templates are for use with Avery 5302 Small Tent Cards. The templates have space for names and titles. There are two versions, one for blank sheets and a second for place cards that have already been printed with the Fletcher wordmark. To order badges with the Fletcher wordmark, please contact Tufts Print Copy Services.
Size:
 ● 3.5"x2"
    ■ 4 per 8.5"x11" sheet
File type: Microsoft Word
Download

Floor Directory

These templates have columns for floor number, office name, and office number.
Size:
 ● 11"x8.5"
 ● 15"x11"
File type: Microsoft Word
Download

Office Suite Directory

A template with department name, room number, and a list with names and titles for several people.
Size: 11"x8.5" sheet
File type: Microsoft Word
Download

Room Schedule

A template with date, room name, room number, class or event times, and class or event names.
Size: 8.5"x11"
File type: Microsoft Word
Download

Nameplates

Templates with name and title for office nameplates. 
Size:
 ● 6"x3" nameplate
    ■ 3 per 8.5"x11"
 ● 9"x3" nameplate
    ■ 2 per 11"x8.5" sheet
File type: Microsoft Word
Download

Monitor Information

A template with layouts for informational notices with room for 1—6 items of information. This layout is designed for a digital monitor and goes well with the Print Notices template.
Size: Widescreen
File type: Microsoft Powerpoint
Download

Print Notices

A template with layouts for informational notices with 1—6 items of information. This layout is designed for print and goes well with the Monitor Information template meant for digital use.
Size: 8.5"x11"
File type: Microsoft Word
Download

Certificate

A template with single and double signature line options.
Size: 11"x8.5"
File type: Microsoft Word
Download

Award

A template with single and double signature line options and space for the award description.
Size: 11"x8.5"
File type: Microsoft Word
Download